I don’t really care if this company is a success or not. I don’t need its service, but I love the clear, perfect approach in this commercial.
Like all businesses, eHarmony is free to exclude any customer it wants, which includes pretending that gays and lesbians don’t exist have money need matchmaking services. Someone else will decide differently and seize the opportunity. Like Chemistry.com. I hope it succeeds.
As an aside, I first saw this commercial during last night’s Heroes. Seriously, if you’re not watching Heroes, you are missing out on the best show on television.