How is Circuit City still in business?

I’m searching the Internets for a price on Season 1 of Heroes on DVD. This should be simple. At Amazon, one word – “Heroes”, obviously – typed into the search field and a quick press of the enter key and the results list Heroes as the number 1 result. Imagine that.

I tried the same approach at Circuit City, assuming it would result in something equally simple. Circuit City suggested 787 options. Heroes was not on the first page, although every version of Guitar Hero for the Xbox 360 and Playstation 2 appeared. “Go Pro Digital HERO 3 Digital Camera” was result number 1.

“Heroes dvd” gave me 14 items, none of which involved Heroes the television show. I was unhelpfully offered Heroes of Earth by Wang Leehom on CD as the first suggestion. The results decreased in relevancy from there, until reaching the end and a pitch for a Microsoft Xbox 360 Elite Console Bundle. Huh?

“Heroes” in Movies & Music faired no better. It’s mostly cartoons and John Wayne movies. “Heroes tv” returns “The Life and Works of Anton Dvorßk, Narration with Musical Excerpts” on CD, “In Search of Ancient Ireland” on DVD, and “Dynasty Warriors: GUNDAM” for PS3. A search for a few of the actors (Milo Ventimiglio, Adrian Pasdar, Ali Larter) suggests several B-movies and items available only for pre-order, but no Season 1 on DVD.

The only method I’ve discovered for finding the obscure little television show Heroes on the Circuit City website requires the following steps:

  1. Click the “Movies and Music” category.
  2. Click Movies.
  3. Click TV Shows from the specialty items.
  4. Scan the best sellers list down to the 15th item, which is Season 1 of Heroes on DVD.

Circuit City’s search functionality appears to have been designed by the hamsters deemed too incompetent to run on the wheel generating the power necessary to run its servers.

For what it’s worth, Amazon asks $41.99. Circuit City wants $49.99. Surprise. It costs real money to feed hamsters.

One thought on “How is Circuit City still in business?”

  1. I bought my replacement Xbox from CC, only because they have pre-order + in-store pickup. I don’t recall much chaos with the website.
    Best electronics website I’ve found, with generally good prices (slightly offset by high shipping) is J&R Office World, based here in NYC.

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