Compare these two pictures:
I snapped the first picture from my seat in row 13 at yesterday’s Phillies/Nationals game. I snapped the second picture from the seat in front of me in row 12. Notice how much larger the Toyota, Budweiser, and Geico signs are in the second picture. Isn’t the viewer so much sweeter? I was so stunned at the difference that I begged the guys in front of me to switch seats with me, but my begging amounted to nothing. They knew how much better their seats were than mine, so why would they switch. That extra view was worth the $10 premium they paid for their seats. So worth it. I was jealous. (Still am, in fact.)
I enjoyed paying $25 for row 13 instead of $35 for row 12 (and pleased by the disparity), but I’ve never encountered a dumber pricing scheme than changing the price in the middle of a section. Someday, maybe the Nationals will realize they’re in the Major Leagues. Maybe.